S.C. Altex S.A. is an authorized dealer of Orange (the leading mobile communications company on the Romanian market).
Altex was founded in May 1990, with courageous goals for that time: become the main electronics trading company in Europe. Its only activity was electronics commerce. Every year, at least one more company added to the partnership list. Gradually, as the costumer's needs became more and more diverse, the company's resources adapted to these conditions. Thus, more activities were adopted:
In August 1995, the company fused with 'Brown Union Romania' (one of
the top computer and electronics trading companies) leading to a sales increase of 15% in the following year.
- In August 1997, 'Leo Burnett' (the leading advertising company on the market) proclaimed Altex as 'the most company' (meaning that it's the most viewed company in advertising ads).
- In 1998, Altex's selling reached $1 million.
- In February 1999, Altex was proclaimed as 'the most popular company' in the year 1998 (among the other 123 participants) by the National Agency for Future Commerce (NAFC).
- In 1999 Altex was proclaimed as 'the closest to the costumer company' by the National Costumer Association (NCA); this is due to the costumer department which did a great job in communicating, and solving problems (few as they were).
- In 2000 Altex sellings went well over $2.5 million nationally, and $500,000 internationally.